Gautam AwasthiIf you only know about Marketing, You don’t know about Marketing.“If Marketing lives between Brand and Demand, Do Marketers really need to understand other functions to be successful in their role?”2 min read·Apr 24, 2021----
Gautam AwasthiHonest Marketing: An Oxymoron or….?“We live in the age of contradictions, whether it is the ‘right’ leadership, the ‘right’ news, the ‘rightful’ companies and quite recently…1 min read·Apr 18, 2021----
Gautam AwasthiAuthenticity: The Key To Honest Marketing!“If you want to succeed in engaging with your customers effectively, you cannot do it unless you make ‘Authenticity’ reflect explicitly in…1 min read·Apr 18, 2021----
Gautam AwasthiDisinformation: A Digital Monster“Disinformation is misleading information that is spread deliberately to deceive.”2 min read·Apr 18, 2021----
Gautam AwasthiEngagement is a trap!!!Honest Marketing is akin to Ethical Marketing.2 min read·Apr 18, 2021----
Gautam Awasthi‘Smart ….’— Where AI/MI, IoT, Computer-Vision, VR et al come alive!!!With all the debates on how’s/who’s on the perfect deployment of all the new tech, one thing that each of these technologies may have in…2 min read·May 18, 2019----
Gautam AwasthiAI – The Real-ity CheckArtificial Intelligence or Machine Intelligence or even routed concepts of Computer Vision aims at marrying Data with Insights for…1 min read·Apr 5, 2019----