Honest Marketing: An Oxymoron or….?

Gautam Awasthi
1 min readApr 18, 2021

“We live in the age of contradictions, whether it is the ‘right’ leadership, the ‘right’ news, the ‘rightful’ companies and quite recently the ‘right’ vaccine. But unlike all these, Honest Marketing is no oxymoron as it is THE right thing to do for your business.”

Honest Marketing is about Marketing ethically — No deceptions, No tricks, No playing on sentiments or emotions, No ‘faking’ urgency to induce impulse BUT real value-creation thru honest(& ethical) ways, means and content.

In this information age where you can get data for almost everything and track all the moves, once reputed companies(& their marketing) have come under fire due to the above practices. Not only do they lose customer trust, some of them are fast losing business and their top positions in their markets.

Fortunately, its not gloom and doom, as the same digital world also enables a corrective action if you are committed to take the path for Honest Marketing.

Companies have already started auditing their customer touchpoints and their marketing practices to endorse the journey for Honest Marketing.

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